Founders Program, Now – 31 July 2011
The pre-launch opportunity for members of the Sponsored Community to submit proposals to and/or register one or more Available Names.

Membership Application, 7 Sep. – Ongoing
The Membership Application Process will be operational at the commencement of Sunrise, and available thereafter on an ongoing basis. The process is designed to confirm the status and validate contact information for prospective registrants who are members of the Sponsored Community. The membership Application Process will include a membership token and must be completed before a name in the .XXX TLD will be permitted to resolve (collectively Membership Credentials). Prospective registrants who are not members of the Sponsored Community should not complete a Membership Application.

Sunrise A – Trademark Holders (“AT”), 7 Sept. – 28 Oct. 2011
The pre-launch opportunity for members of the Sponsored Community to submit Registration Requests for .XXX names corresponding to registered  trademarks in use in Eligible Commerce. Applicants for names in the Sunrise AT process must complete the Membership Application Process within 48 hours of the close of the Sunrise period. Proxy services may not be used in connection with Sunrise AT Registration Requests. (Following allocation, an approved proxy service may be used.)

Sunrise A – Domain Holders (“AD”), 7 Sept. – 28 Oct. 2011
The pre-launch opportunity for members of the Sponsored Community to submit Registration Requests for .XXX names corresponding to names registered in another IANA-recognized TLD and in current use in Eligible Commerce. Applicants for names in the Sunrise AD process must complete the
Membership Application Process within 48 hours of the close of the Sunrise period. Proxy services may not be used in connection with Sunrise AD  registration Requests. (Following allocation, an approved proxy service may be used.)

Sunrise B – Non-Community Trademark Holders (“B”), 7 Sept. – 28 Oct. 2011
The pre-launch opportunity for those who are not members of the Sponsored Community to submit Reservation Requests for names corresponding to their registered trademarks. Reserved names will set to resolve to a standard informational page indicating the status of the name as reserved, do not result in a typical Registration in the .XXX TLD, and convey no other rights to successful Sunrise B Applicants. Proxy services may not be used in connection with Sunrise B Reservation Requests.

Landrush 8 Nov. – 25 Nov. 2011
The pre-launch opportunity for members of the Sponsored Community to submit Registration Requests for .XXX names. Names are not allocated on a first-come, first-served basis; competing Registration Requests will be allocated in a closed auction. Approved proxy services may be used in connection
with Landrush Registration Requests.

General Availability 6 Dec. – Ongoing
Members of the Sponsored Community may apply on a firstcome, first-served basis to register .XXX names.
Those who are not members of the Sponsored Community may apply on a first-come first-served basis to register non-resolving .XXX names corresponding to their personal names or other words in which they have a legitimate interest.

The Registry may allocate Premium Names from time to time in its discretion via (i) request for proposal; (ii) auction; and/or (iii) other reasonable mechanisms.

For most corporations the Sunrise B phase will be the one to protect their brands under .XXX. It was created especially for non-adult Intellectual Property holders who are non-members of the adult Sponsored Community with verifiable trademark rights so they can block their domains in the .XXX sTLD. The trademark needs to be issued prior to 1 Sept. 2011.
If a Reservation Request for an Available Name meets the eligibility criteria is submitted by at least one eligible Sunrise B Applicant, and there are no Sunrise AT or Sunrise AD Applicants, the Available Name will be reserved and set to resolve to a standard informational page indicating the status of the name as reserved.

A one-time fee will be charged to block registration of the protected name under .XXX during Sunrise B.