ICANN has published an educating video about the introduction of new gTLDs; it is called Get Ready for the Next Big .Thing. Yet to people who have not participated in ICANN’s processes, understanding what exactly is about to change, and what it means, is not easy. That’s why the Board called for a period of several months dedicated to raising awareness around the world about the opportunity coming in January, 2012.
The new video, „Get Ready for the Next Big .Thing: An Overview of New gTLDs,“ provides an early example of educational materials that ICANN will produce to raise awareness. In about seven minutes, the video explains the basics of the domain name industry and of new gTLDs to potential applicants, whether they hail from communities, businesses, or governments. The video lists both the opportunities and the challenges of deciding to run a registry.