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Typosquatting analysis Typosquatting is a kind of Cybersquatting whereby a person by mistake misspells a web site address in the browser line and is then forwarded to an alternative webpage that belongs to the typosquatter or earns him money. The Typosquatter holds a domain registered that contains a misspelling of the original domain name (e.g. bookls.com) and forwards it in a way that - He earns from the proceeds of advertising on that page
- He earns from directing the traffic through affiliate programs, in many cases even back to affiliate program of the original brand/domain holder, or
- Worst case, leaves the user under the impression of being the original website, and retrieves confidential information from that user (Phishing) or installs spy- or mal ware on the users computer
All of these variations can be very lucrative for the Typosquatter. Typosquatting has grown to become one of the most popular types of Cybersquatting even though the terms & conditions of affiliate or parking programs generally do not allow trademark infringement. Follow this link for a study by Mcafee: http://us.mcafee.com/root/identitytheft.asp?id=safe_typo The typosquatting analysis By applying the same tools that Typosquatters use managed IP can identify misspellings of your name and analyse their use in domain names. The result of this is an analysis: - Who has registered domains (Owner and admin-c)?
- Who managed these domains (provider)?
- How they are being used: content, forwards, affiliate programs etc
Please contact us for a White paper on typosquatting or a quotation for an analysis!
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