Domains for Marketing Departments

Marketing or Corporate Communications usually define what should be registered. managed IP supports these departments in a consultative way in defining an optimized portfolio and measures to improve domain protection. This includes...

Review of the situation via a domain analysis,
Advise whether certain TLDs make sense to register or not,
Define your global domain portfolio and strategy,
Dealing with grabbed domains.

We try to match our advice with your needs and criteria in terms of budgets sales strategy - we optimize, not maximize.

managed IP assists you on a continuous basis to flank your marketing activities with the appropriate domain registrations.

phase 1 || domain analysis

A domain analysis provides you with a domain overview of your namespace - domains owned by you and others. Our detailled reports about owner, provider/registrar and content of all related domains provide a basis for establishing your domain strategy.

phase 2 || domain strategy & portfolio development

A domain strategy is the equivalent to your offline brand strategy. managed IP helps you develop a systematic plan for the protetion of your name(s) in the online world, including your sales strategy and possible threats under certain TLDs. The execution on this plan follows in phase 3.

phase 3 || execution & consolidation

In this phase of the project managed IP takes action in the area of domain mangement (registration, transfer, whois), technical settings (DNS), handling of grabbed domains as well as e.g. monitoring your namespace. In general. we recommend centralizing the global domain management.

phase 4 || domain-management on a continuous basis

managed IP plays an active role in protecting your names on a continuous basis. In addition, we take as much work from your internal departments (IT, legal and marketing) as possible to relieve you of the daily tasks in developing and managing your domains.

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For individual consulting dial +49 (89) 7299 7730

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