
These services analyze online retailers and rate their performance on specified criteria and metrics. As a result, companies can proactively identify online partners that are the best match for their sales strategies and product offerings. By targeting favored online retailers, companies can develop a preferred vendor program that maximizes brand exposure and product revenues. In addition, by monitoring vendor performance, companies can better manage their online resellers, track retailers who are leading performers or who are in non-compliance, and strengthen channel relationships.
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